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Professional Development Resources Articles

A Guide to Cold Email

In 2023, only 28% of sales professionals expected to hit quota. 62% of sales teams say their sales process needs work. LinkedIn “sales gurus” keep telling use that outbound is dead, cold email is dead, BDRs roles are in jeopardy. . They’re not dead, the emails we send...
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Standing out as a Salesperson

Beyond the Job Title Yes, I know. You're a sales guy or gal. But who are you? When you attach your name to a salesperson or sales leader, or accountant, or teacher, or plumber or whatever, how does that change the moniker? How is (insert your name) the salesperson...
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What’s an Ideal Customer Profile – How to develop an ICP

Now more than ever, with tight spending layoffs, and increasingly difficult sales processes, it’s vital for businesses to have a deep understanding of their target audience. Developing an Ideal Customer Profile is step 1 in this journey.   What is an ideal...
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What are NPS Scores and How do I calculate it?

I’m guessing if you’ve stumbled here, you’ve had the same question I’ve had – what the heck is an NPS score? You’re clearly not alone. This is hopefully the quick and dirty guide to what they are, why they’re important, how to calculate NPS scores, and how to make...
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