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Professional Development Resources Articles

Standing out as a Salesperson

Beyond the Job Title Yes, I know. You're a sales guy or gal. But who are you? When you attach your name to a salesperson or sales leader, or accountant, or teacher, or plumber or whatever, how does that change the moniker? How is (insert your name) the salesperson...
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What’s an Ideal Customer Profile – How to develop an ICP

Now more than ever, with tight spending layoffs, and increasingly difficult sales processes, it’s vital for businesses to have a deep understanding of their target audience. Developing an Ideal Customer Profile is step 1 in this journey.   What is an ideal...
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What are NPS Scores and How do I calculate it?

I’m guessing if you’ve stumbled here, you’ve had the same question I’ve had – what the heck is an NPS score? You’re clearly not alone. This is hopefully the quick and dirty guide to what they are, why they’re important, how to calculate NPS scores, and how to make...
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The Dangerous Illusion of a Silver Bullet Selling Tool

There’s a mindset that slowly crept it’s way into our day to day sales operations. It’s that buddy who asks to stay on your couch and you let him and then 6 months later he’s still there and you can’t get him out. It’s this notion of a silver bullet selling tool in...
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