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Case Studies & Testimonials Articles

Gap Selling vs. Sandler: Which Sales Method Drives Revenue Metrics for CROs?

Sales teams are measured on five metrics: customer acquisition cost, win rates, sales cycle length, average contract value, and quota attainment. The sales methodology you choose will shape these numbers directly. This article compares Gap Selling and Sandler on each...

Gap Selling vs. Miller Heiman: A CRO’s Guide to Improving CAC, Win Rate, Sales Cycle, ACV, and Quota

Every sales methodology should influence CAC, win rates, deal size, and sales cycle length. For CROs choosing a system in 2025, the evaluation should start with one question: does this method support the outcomes the business expects me to deliver? This article...

Comparison: MEDD(P)ICC and Gap Selling

Put yourself in the shoes of a buyer. You’re looking to buy some new software. One of the potential vendors subscribes to the MEDDIC sales methodology. You schedule a call, and during the call, the sellers asks you a series of questions: What is the economic impact of...

Gap Sell Keenan 63: Stop Selling and Listen

https://www.youtube.com/watch?v=xJcMS6EtIdU We can’t say this loud enough, B2B sales is changing. Relentlessly pushing products and hammering prospects with your rehearsed sales pitch is dead. Developing a successful sales approach needs to focus on consultative...