Gap Selling Resources Articles

Put Your Customer First: Embracing a Customer Centric Attitude https://youtu.be/Sm8Jan-T-wQ Customer centricity and problem centricity are the future of sales and marketing. Rather than pushing your products or services, customer centric businesses are now...

Avoiding the Pitfalls of the Product Pitch https://youtu.be/vXeOmBPs7-k This happens all the time on sales calls – we’re doing a discovery and we get flustered when the buyer doesn’t have a problem or an apparent “need” for our product. Rather than remaining calm and...

Deceptive Sales Tactics Exposed I was a victim of the “lie” sales technique the other day and it pissed me off. I pulled into a gas station to fill up. While I was standing next to my car, a young man about 25 years old walked up to me with a squeegee and said today...

Would you like to take a question test that measures your ability to ask questions and improve your chance to win the sale?   Can you have a conversation by only asking questions? Do you think you could have a conversation without making a single statement?...