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Gap Selling Resources Articles

Gap Sell Keenan 61: Customer Centric Attitudes, Stay Out of Sell Mode

Put Your Customer First: Embracing a Customer Centric Attitude https://youtu.be/Sm8Jan-T-wQ Customer centricity and problem centricity are the future of sales and marketing. Rather than pushing your products or services, customer centric businesses are now...

Gap Sell Keenan 60: Don’t Default to a Product Pitch When You Get Stuck!

Avoiding the Pitfalls of the Product Pitch https://youtu.be/vXeOmBPs7-k This happens all the time on sales calls – we’re doing a discovery and we get flustered when the buyer doesn’t have a problem or an apparent “need” for our product. Rather than remaining calm and...

Deceptive Sales Tactics: The Lie

Deceptive Sales Tactics Exposed I was a victim of the “lie” sales technique the other day and it pissed me off. I pulled into a gas station to fill up. While I was standing next to my car, a young man about 25 years old walked up to me with a squeegee and said today...

Can You Pass The Question Test?

Would you like to take a question test that measures your ability to ask questions and improve your chance to win the sale?   Can you have a conversation by only asking questions? Do you think you could have a conversation without making a single statement?...